Clean Air India Initiative launched to curb air pollution in Indian cities

Date: May 26, 2018

air pollution India Indus forum Netherlands

Prime Minister of Netherlands Mark Rutte launched the ‘Clean Air India Initiative’ in New Delhi.
It is a collaborative project between
-Get In The Ring, a platform for start-ups, the government of the Netherlands,
-Start-up India, and
-INDUS Forum, an online matchmaking platform of Indian and Dutch businesses.


It is estimated that 80% of India is not covered by air quality monitoring (AQM). data collecting which is the first step toward monitoring and combating air pollution.Hence it is a major business opportunity for Dutch firms that was highlighted included the potential for sale of equipment (such as sensors), data, and solutions concerning air quality monitoring (AQM). 

About ‘INDUS impact’ project:

An ‘INDUS impact’ project aims to halt the hazardous burning of paddy stubble by promoting business partnerships that “upcycle” it.
This entails using paddy straw as feedstock to make materials that would find use in construction and packaging — a technology and expertise that Dutch companies are keen to market in India.