#WeAreEqual Campaign- Ministry of Women and Child Development

Date: March 07, 2017

Aliya Bhatt Virat Kohli Amitabh Bachchan Mary Kom

Targeted at raising awareness, Ministry of Women and Child Development initiated a social media campaign #WeAreEqual recently 13thFebruary, to highlight the need for equal opportunity to women in the fields of education, health, nutrition, safety and dignity. The Campaign is part of a series of initiatives to mark International Women’s Day on 8th March including the Nari Shakti Awards ceremony. It appeals to all to participate in the campaign saying, “YOU and I, WE are one. This International Women’s Day, share your slogan of equality and join the change.”

The campaign is getting a lot of traction on social media as more and more celebrities, sports stars and everyday heroes have joined in. Both men and women have been posting the #WeAreEqual messages on social media for positive affirmation of gender equality. They are also communicating their personal stories and efforts towards creation of a gender just society. Additionally, it indicates ownership of common people of not only the importance and necessity of gender equality but also their willingness to take responsibility towards invigorating change.

Popular actor Aliya Bhatt and Indian Skipper Virat Kohli will also lend their support to the Campaign as indicated by the Ministry of Women & Child Development earlier. Superstar Amitabh Bachchan, Wrestler Sangram Singh, Olympian Boxer Mary Kom, Dia Mirza and ISRO scientists K Thenmozhi Selvi, Subha Varier and Minal Rohit etc. have already lent their support to the campaign. Social influencers like them can not only boost traction but also inspire change.

For the Campaign, Mary Kom has posted as follows, “I want every girl to have the liberty to pursue her dreams. Give them more recognition in sports.”

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Amitabh Bachchan has delivered the #WeAreEqual message in a very emphatic manner by making this declaration for the campaign: “When I die, the assets that I shall leave behind, shall be shared equally between my daughter and my son! #genderequality #WeAreEqual.” Needless to say, this message very effectively advocates for equal property rights of men and women.

Common people are also sharing their personal stories and messages with this hash tag, reiterating its necessity, application in daily life, acknowledging the world of sexism faced by women every day and that it is a valid message to send out.

There is absolutely no doubt that India needs to maintain its tempo in the march towards achieving gender equity and a gender just society where men and women have equal access to all resources and opportunities. Every little effort, every campaign, every initiative counts! And every stakeholder has to believe in it.